Driving Temu’s Global Growth With Precision Marketing

Objective

Crafting effective acquisition marketing campaigns is a challenging task in the highly competitive e-commerce landscape. Temu's marketing team navigates this environment by focusing on enhancing user engagement and delivering exceptional value to both new and existing customers. Their strategy centers on maintaining high activity levels across Temu's extensive product range while strengthening the brand's presence in key regions and exploring opportunities in newly targeted markets.

This approach not only Losts customer loyalty but also drives sustained growth in an increasingly crowded marketplace

Targeting Type:

Developed sophisticated desktop and mobile targeting strategies, utilizing demographic, behavioral, and interest-based data to reach users with a high intent to explore Temu's product offerings and make their first purchase.

Campaign Optimization:

Actively refined campaigns based on real-time performance metrics, adjusting targeting parameters and creative elements to enhance user engagement and drive conversions.

Strategic Placement:

Strategically positioned ads on high-traffic websites frequently visited by online shopping enthusiasts, ensuring strong visibility and engagement with the target audience.

Results

Unique Monthly Sales

Increased by 40% within the first three months of the campaign. Average Order Value of $55 per new user.

Audience Target

Successfully reached and engaged with over 1.2 million new users interested to shop.

Age Group Target

Particularly effective in attracting users aged 25-55+, with a 60% increase in new sales within this demographic.

40 %

Unique Monthly Sales

800 +

Targeted New Users Reach

23 / 77

Male/Female Audience Target

25 - 55

Target Age Group

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